How to promote your online course?

What are the best practices to promote your online course and gain fame, spread knowledge or make some money?

Here is a list of our most favorite methods:

  1. Create a super good story

We are all story tellers, people read books, take online courses because the “story” or subject is good. Think like a story teller, the person around the camp fire that shares his knowledge to a group eager to hear and learn. So think! What is the story of your course?

Don’t just make up a story, make your course also valuable, if its not then it will come back and hunt you.

camp fire

  1. Create a video

Create a short video introduction of your course, what are the benefits for taking this course, how much time one should invest and why they should choose you? Tell the story and upload your video to and

Add in the description keywords that will help people to discover your promotional video, add a catchy title, and don’t forget to place your link to your course

  1. Use social media

Use your Linkedin profile to spread the course (allways have the link that points on your Eliademy course page) . Write a story don’t just place a link! Do the same in Facebook and visit relevant groups in Google+ . Remember people don’t want to see just a link, they want to read a short story. Our favourite is twitter but this will require that you find the right hashtags to capture attention. Copy with pride what others are using and doing and as you do you will get inspired on what to do better, but of course eventually you will get copied as well.

PS: Try Hootsuite to schedule the delivery of your stories. Repetition creates a good habit!

  1. Don’t forget the fundamentals

Offer something for free, a small version of your paid course can attract 100s of new customers and then you can upgrade them.

People do follow trends, so invite all your friends and family members to enroll to your paid course and give you feedback. Is easier to buy when people have reviewed your course and 50 others are enrolled already

  1. Make an audacious request

Don’t be afraid to ask an audacious request, learn to ask for support and help. Ask a famous blogger or expert in the field to review your course and write something about it to his blog. Follow forums and ask people to come and see what you have done. Do one think that scares you everyday and with solid commitment and focus your online course will be a success.

I hope you found this article helpful and you will start prompting your online course. Given the opportunity we would like to thank the good work and promotion that Sarah Haws did on her Behaviour Technician online course at Eliademy. Thank you Sarah, keep promoting actively your course and happiness and achievement will follow!