How to promote your online course?

What are the best practices to promote your online course and gain fame, spread knowledge or make some money?

Here is a list of our most favorite methods:

  1. Create a super good story

We are all story tellers, people read books, take online courses because the “story” or subject is good. Think like a story teller, the person around the camp fire that shares his knowledge to a group eager to hear and learn. So think! What is the story of your course?

Don’t just make up a story, make your course also valuable, if its not then it will come back and hunt you.

camp fire

  1. Create a video

Create a short video introduction of your course, what are the benefits for taking this course, how much time one should invest and why they should choose you? Tell the story and upload your video to youtube.com and vimeo.com

Add in the description keywords that will help people to discover your promotional video, add a catchy title, and don’t forget to place your link to your Eliademy.com course

  1. Use social media

Use your Linkedin profile to spread the course (allways have the link that points on your Eliademy course page) . Write a story don’t just place a link! Do the same in Facebook and visit relevant groups in Google+ . Remember people don’t want to see just a link, they want to read a short story. Our favourite is twitter but this will require that you find the right hashtags to capture attention. Copy with pride what others are using and doing and as you do you will get inspired on what to do better, but of course eventually you will get copied as well.

PS: Try Hootsuite to schedule the delivery of your stories. Repetition creates a good habit!

  1. Don’t forget the fundamentals

Offer something for free, a small version of your paid course can attract 100s of new customers and then you can upgrade them.

People do follow trends, so invite all your friends and family members to enroll to your paid course and give you feedback. Is easier to buy when people have reviewed your course and 50 others are enrolled already

  1. Make an audacious request

Don’t be afraid to ask an audacious request, learn to ask for support and help. Ask a famous blogger or expert in the field to review your course and write something about it to his blog. Follow forums and ask people to come and see what you have done. Do one think that scares you everyday and with solid commitment and focus your online course will be a success.

I hope you found this article helpful and you will start prompting your online course. Given the opportunity we would like to thank the good work and promotion that Sarah Haws did on her Behaviour Technician online course at Eliademy. Thank you Sarah, keep promoting actively your course and happiness and achievement will follow!

 

Wine Campus welcome to Eliademy!

Wine Campus is a tiny wine academy with a big heart for its students, delivering several online wine courses tutored by its founder Georges Meekers, a professional wine centipede who just loves to share his wine expertise. He has been lecturing Internet wine classes long before the invention of all the new distance learning platforms that have since sprouted.

Moodle simply used to be the one go-to solution back in the day. However, as Georges confides: “the combination of its security issues, the hassle of repeatedly having to install updates and the lack of a IT savvy service support team to help out when things go wrong”, made him try and test other ways to deliver his most popular Georges’ University Wine Course.

wine campus

The course is for enthusiasts as well as people already working in the wine industry which have been beachcombing the web for wine information but on whom it has dawned that, although Googling the Web can be fun, it is not the same as being guided by an authority providing correct, unbiased and up-to-date material in real time.

After a long search for an easy to use and effortless to maintain Moodle replacement, Georges’ University Wine Course has recently rooted at Eliademy. “It’s safely cloud-based and maintained for me by a most helpful bunch of techies so that I can devote all my time to interacting with course participants and, well, exploring wine myself.”

This is important because Wine Campus in unique in that it delivers ‘apprenticeship courses’. Coming from old French ‘aprentis’ (from ‘apprendre’ or to learn), the focus is on the fact that students will apprentice directly with a wine professional.

This is achieved by limiting the wine course’s intake to less than a dozen participants at any given time. But it also requires a directness in the relationship between student and tutor. Flawless interface and compactness of Eliademy is hugely instrumental. “It’s intuitive to handle yet the platform comes complete with a webinar room, discussion forums, messaging and task feedback facilities, discussion boards – just a corkscrew is missing!”

According to Georges Meekers: “Eliademy is an ideal place for teaching online because it is so straightforward to use and it suits text-based and video-centred content as well as a combination of both. “You can almost instinctively build Eliademy around your tutoring style so that each student can join in a dynamic, participatory and enjoyable learning experience – and wine is all about sharing after all.”

 

Georgia on my mind! www.getc.ge

getc.geWe are happy to announce that 3 community members will present Eliademy to the Georgian Educational Technology Conference. Giorgi Araviashvili, Markozashvili and Marekhi Jeladze decided to spread the message of Eliademy to the teachers and school administration professionals of the country Georgia.

The event will take place on 21st of November, its a national level conference for the stakeholders working in educational technology field and the team will present their findings and why they believe Eliademy is the best tool to be used to cover their country needs.

We are very pleased with the initiative, acts like this empowers the team and gives meaning to our life and mission. Our gratitude goes to the team of 3 and we are sending them all our love from Helsinki, Finland. You can find the full agenda at www.getc.ge

 

Comprehensive school teachers learn about coding in a MOOC

Republishing from Aalto university blog (original source: http://media.aalto.fi/en/current/news/2015-10-02/)

Aalto

Next autumn, computer programming will become a part of all basic education teaching in Finland.

The research group on learning environments of the Aalto University Department of Media is involved in Code Alphabet (Koodiaapinen) that offers a programming MOOC (Massive Open Online Course) for free for Finnish comprehensive school teachers. Beginning next autumn, coding or programming will be a part of all basic education teaching, and there are already over a thousand teachers enrolled on the MOOC that starts on 10 October. It is possible to enrol until 24 October.

Programming is an effective and versatile tool for studying.

‘Programming is an effective and versatile tool for studying’, says Project Researcher Tarmo Toikkanen from the Department of Media.

‘The goal is that children learn to understand how computers work and what kinds of tasks are best suited for computers. For teachers, this MOOC offers a guided opportunity to try in practice those same programming environments their students will most likely use. Most of the teachers’ pre-anxieties will fade in just a few minutes, as they realise this is not really that difficult’, he assures.

Follow-up for the course

In Code Alphabet, coding is regarded as a creative method of expression and a developer of logical thinking, not only a tool for problem solving. The goal of this coding MOOC is to solve the question of how to teach programming in a way that motivates children, and to inspire teachers to imagine how coding could function as a tool in the teaching of different subjects.  In addition to the seven-week course, Code Alphabet offers a Library, where all the material of the course are permanently available. Teachers can use these materials to support their teaching in the future.

The course will be organised also in spring 2016.

The course will be organised also in spring 2016, and after that, it will be organised annually. Finnish Eliademy was chosen as the platform for the MOOC. The research group of the Department of Media took part in the development of this platform through Tekes-funded LEAD project between 2012 and 2014.

‘I believe that through fruitful cooperation, the Eliademy platform developed into something that now nicely serves the needs of the Code Alphabet’, remarks Toikkanen.

The Code Alphabet also participates in the international TACCLE3 project (Erasmus+) that focuses on teaching coding in European schools.

Further information:

Senior Researcher Tarmo Toikkanen
Tel. +358 50 60384
tarmo.toikkanen@aalto.fi

Learning Environments research group http://legroup.aalto.fi
Code Alphabet (mostly in Finnish) http://koodiaapinen.fi/en/

Women’s health, we care!

Today we are happy to welcome Women’s health from USA on Eliademy.

Women's health

Women\s health is a membership and educational resource for over 2,580 physical therapists treating patients across the life span, from the young athlete and childbearing woman, to the peri-menopausal woman and elderly man.

Their vision is to transform society by optimizing movement to maximize health for a life without limits.

They informed us that they are delighted with Eliademy and they are using it for providing video-based physical training to their members.

On another happy note, today Eliademy’s co-founder Sergey Gerasimenko is turning 31 and on behalf of the whole team we wish him Happy Birthday. Here is a picture of him from his Nokia years, dreaming of conquering the world.

Sergey Gerasimenko

One more Yoga school on Eliademy, South Africa

Ananda Sanga Educational Institute (ASEI) is an academic institute in South Africa dedicated to spreading the ancient Art and Science of Yoga to humanity. They are dedicated to quality holistic yoga education and training, nationally and internationally. This is achieved by imparting the ancient knowledge of Yoga to sincere students for integration of “body, mind and soul. “

Yoga South Africa

They aim: To promote ethical, integrated yoga principles in a way that is compatible to all traditions, cultures and social groups.

We welcome them to Eliademy, and we believe that together and step by step we will be able to spread education for body, mind and soul all around the world.

The benefits of Yoga are starting to be common knowledge. Yoga is good for the heart and breathing but also is perfect for mindfulness. Maybe one day Yoga will become part of the school curriculums and replace or compliment the classic physical training. Here is an interesting article on the benefits of Yoga from the popular WebMD service.

We would like to invite more Yoga trainers to use Eliademy LIVE courses to offer their services. This method of teaching is becoming popular in the west and is preferred because you can exercise at anytime and from the convenience of your home.